UI • UX • Branding • Marketing
MyPlate is an award-winning* app and where I was able to have the biggest impact during my time at Leaf Group. We were regularly featured in the app store and maintained a 4.5 rating or higher release after release.
During my six years on the project, I led countless projects and initiatives to improve usability and design. This included a significant cosmetic refresh in 2019 to comply with newly developed accessibility guidelines and introduce a dark mode to the app.
It’s amazing to spend so much time invested in a project that meaningfully impacts users' lives, and adapt to changing UX needs and design trends to maintain relevance. I was able to see MyPlate through a series of improvements such as redesigning the onboarding flow to do increase retention and reduce churn.
In 2018 MyPlate won the Webby People's Voice Winner: Apps, Mobile, and Voice Best Visual Design/Function.
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