Mural Agency / Platform (2021-2023)

UI • UX • Branding • Marketing

Beautify (formerly Beautify Earth) is a Mural Agency that leverages its free-to-use tools to democratize art. We use our database of verified artists to place local artists on national campaigns.

As the lead designer on the project starting in 2021, I oversaw the rebranding effort, creating a vibrant new logo while introducing new brand guidelines.

As a UX/UI designer, I redesigned a multitude of pages and flows to improve usability and reduce noise. This included: job detail pages, hiring artists, wall and artist indexes, managing invitations and proposals, log in/sign up flows, and a project management dashboard. 

Each project began by working collaboratively to collect requirements from Product teams, as well as assessing the limitations of our development power with engineers. From there, I drew up low fidelity wires, refined these with teams,  and converted to designs for hand-off to development.

MyPlate intro image showing a laptop open to an artist profile page
Artist Index page where producers search for an artist for their project
Artist Portfolio page
Project management dashboard page
A sample of a project listing page and a snapshot of the dashboard (proposal section)
Mobile Navigation showing a progression of a user filling out their profile
Landing Pages for Beautify Earth (homepage, producer landing page, and about us)
an array of modals showing various ways a user can submit payment