UI • UX • Branding • Marketing
Beautify (formerly Beautify Earth) is a Mural Agency that leverages its free-to-use tools to democratize art. We use our database of verified artists to place local artists on national campaigns.
As the lead designer on the project starting in 2021, I oversaw the rebranding effort, creating a vibrant new logo while introducing new brand guidelines.
As a UX/UI designer, I redesigned a multitude of pages and flows to improve usability and reduce noise. This included: job detail pages, hiring artists, wall and artist indexes, managing invitations and proposals, log in/sign up flows, and a project management dashboard.
Each project began by working collaboratively to collect requirements from Product teams, as well as assessing the limitations of our development power with engineers. From there, I drew up low fidelity wires, refined these with teams, and converted to designs for hand-off to development.
